ChoiceOrigin

AI recommendation intelligence

See which companies AI surfaces when your buyers ask what to buy.

See which companies AI surfaces when buyers ask what to buy, where your brand disappears, what evidence appears around those choices, and what changes over time.

Run a free Choice SnapshotSee an example report
  • Real buyer questions
  • Live answers from Gemini and Perplexity
  • Evidence captured
LedgerlineFinancial close software for SaaS finance teamsTested with 6 buyer questions on Gemini and Perplexity
Example data
Gemini
2 / 6answers where Ledgerline was surfaced
Perplexity
2 / 5answers where Ledgerline was surfaced; 1 unavailable for this scan
SurfacedNot surfacedUnavailable for this scan
Competitors namedAnswers naming them, of 11 recorded
  • Closewise10
  • Tallyhub6
  • Fluxbooks4
Biggest gapBest financial close software for a mid-size SaaS company

Not surfaced on Gemini and Perplexity. Closewise and Tallyhub were named on both.

Example data about a fictional company, captured 3 Oct 2026, 14:02 UTC. One run per question on each engine.See an example report

Your buyers are asking AI what to buy.

Buyers now ask AI questions like these:

  • What is the best financial close software for a SaaS company?
  • Which alternatives should I consider?
  • What product is best for my use case?
  • Which vendor should I choose?

The question that matters

“When AI answers, are we part of the consideration set?”

See exactly where you disappear.

ChoiceOrigin shows the exact buyer questions where competitors appear and your brand does not.

Buyer askedExample data
Best financial close software for a mid-size SaaS company
Gemini answerCompanies named
  • Closewise
  • Tallyhub
  • Fluxbooks
LedgerlineNot surfaced
One Gemini answer, captured 3 Oct 2026, 14:02 UTC. Ledgerline was not named anywhere in the response. Example data about a fictional company.

From buyer question to evidence.

  1. 1

    We write buyer questions

    Questions that reflect how customers evaluate products in your category.

  2. 2

    We ask live AI engines

    The same questions go to each supported engine: today Gemini and Perplexity.

  3. 3

    We capture the evidence

    Answers, mentions, competitors, citations and sources are preserved.

  4. 4

    We show what matters

    Where you are surfaced, who appears instead, and the evidence around each answer.

Who does AI surface instead?

Counts who appeared in the answers captured in one snapshot, under the stated questions and engines. Nothing more general than that.

Who appeared in the answersGemini and Perplexity, 6 buyer questions, Financial close software for SaaS finance teams
Example data
ClosewiseAppeared in 10 of 11 answers
TallyhubAppeared in 6 of 11 answers
FluxbooksAppeared in 4 of 11 answers
LedgerlineAppeared in 4 of 11 answers
Counted in 11 answers captured 3 Oct 2026, 14:02 UTC, one run per question; 1 of 12 was unavailable for this scan and is not counted. A company counts once per answer, however often it is named.

The evidence behind every answer.

Every result links back to the underlying AI response and the sources it cited.

Decision pathExample data
  1. Buyer questionBest financial close software for a mid-size SaaS company
  2. AI answerGemini

    For a mid-size SaaS company, Closewise is the option named most often: finance teams cite its reconciliation workflows and close checklists.

    Example response, abridged
  3. Sources cited
    • g2.com
    • closewise.com
  4. AI surfaced
    • Closewise
    • Tallyhub
    • Fluxbooks
    LedgerlineNot surfaced
Captured 3 Oct 2026, 14:02 UTC. Sources are those cited with the answer; they show co-occurrence, not the model's reasons.

Measurement you can inspect.

  • Same buyer questions on each engine
  • Live AI responses
  • Exact timestamps
  • Raw answers preserved
  • Competitor mentions captured
  • Methodology version recorded
A note on variance

AI responses can vary between runs. ChoiceOrigin records what was observed under the stated conditions rather than treating AI output as deterministic.

Scheduled monitoringNot yet available

Each Choice Snapshot is one observation at a stated time. Repeat observation on a schedule is not yet available.

ReceiptExample data
Company
ledgerline.io
Captured
3 Oct 2026, 14:02 UTC
Engines
Gemini, Perplexity
Questions
6, same set on each engine
Answers recorded
11 of 12; 1 unavailable for this scan
Method
co-2026.10.1
Every report states the conditions it was observed under.

Built for teams where being considered matters.

Marketing leaders

Understand where AI includes or excludes your brand from category conversations.

Growth teams

Find high-intent buyer questions where competitors appear instead.

Agencies

Start evidence-led conversations with prospects and clients.

After a snapshot

The paid next step is the Choice Diagnostic ($5,000): 20 priority buyer decisions, repeated observations, raw evidence, five testable change hypotheses and an executive readout.

See what AI says when your buyers ask what to buy.

Run a free Choice Snapshot

Real buyer questions. Live AI answers. Evidence you can inspect.